TAIMI researcher Yannick Lahti comments on political communication and the role of AI in future elections
TAIMI researcher Yannick Lahti comments on political communication and the role of AI in future elections
TAIMI researcher Yannick Lahti, Postdoctoral Researcher at LUT University, was recently interviewed by Yle on political communication, symbolism, and the changing nature of election campaigning in Finland.
The article discusses the recent use of political slogans on caps by Finnish parties, including the Greens and the Finns Party. Researchers interviewed by Yle described the phenomenon as part of the “carnivalisation” of politics, where political communication increasingly relies on symbols, slogans, and emotionally charged public gestures.
Lahti noted that, in an era shaped by artificial intelligence and digital communication, the use of physical campaign items such as caps can even appear “sympathetic” and nostalgic. He also pointed to the influence of international political communication, particularly the strong visual memory created by Donald Trump’s red MAGA cap in the United States.
In the interview, Lahti analysed how political actors use short, memorable slogans to mobilise their own supporters. He argued that such communication is less likely to persuade undecided voters and is more often aimed at strengthening group identity among existing supporters.
Lahti also commented on how political messaging can deepen polarisation when it is built around confrontation rather than substantive debate. He emphasised that when political actors criticise other parties or their voters, they should also be prepared to engage in broader and more detailed discussion about the issues behind those claims.
The interview is highly relevant to TAIMI’s research themes. The project examines how technological transformation, AI, labour market change, inclusion, and social dynamics shape Finnish society. Political communication, public trust, and digital campaigning are increasingly connected to these broader transformations, particularly as AI is expected to influence future elections, public debate, and democratic participation.
TAIMI brings together multidisciplinary expertise on AI, migration, work, skills, and societal change, with a strong focus on responsible science and social impact. The project aims to support a more inclusive, resilient, and sustainable future of work in Finland.
Link to the Interview: Puolueet nokittelevat toisiaan nyt lippalakeilla – tutkija: Lisää vastakkainasettelua